About us

The birth of CharmsCompany was inspired by the desire to create personal and sentimental charms suited to every occasion and interest; ideal for adding to your jewellery collection or as a gift to a loved one.

Each charm is made from Sterling Silver with the option to order in Gold and Platinum, and British Hallmarked for quality assurance and your peace of mind.

CharmsCompany prides itself on customer satisfaction, and each charm is quality assessed before being shipped. Founded by Kamini in 2017, she continues to manufacture her extensive range of charms and other bespoke items of jewellery at her family run studio in the heart of Birmingham’s Jewellery Quarter. Kamini is a fourth generation Jeweller and has been recently joined by her daughters to manage the growth of CharmsCompany. They are responsible for Marketing and Photography, and running this venture parallel to their careers.
CharmsCompany has a long term commitment to ethical practices with both social and environmental considerations in their production and packaging of items. The brand aims to be plastic-free by 2022.